Company Culture – Cold and Professional or Warm and Approachable

What’s your company’s corporate culture? Would you see your business as warm and approachable or more cold and professional? Maybe your company is more of a balanced mixture of both. This is a short article defining how these two different cultures may benefit the type of services you are providing. There are Pros & Cons to bother sides. Do you need to chose one? Can you even change if you want to? As the director of a creative marketing agency, I’ve found myself pulled, by my staff and my client’s expectations, in one direction. Where do you find yourself on the corporate culture fence?