What’s your company’s corporate culture? Would you see your business as warm and approachable or more cold and professional? Maybe your company is more of a balanced mixture of both. This is a short article defining how these two different cultures may benefit the type of services you are providing. There are Pros & Cons to bother sides. Do you need to chose one? Can you even change if you want to? As the director of a creative marketing agency, I’ve found myself pulled, by my staff and my client’s expectations, in one direction. Where do you find yourself on the corporate culture fence?